Traffic

Broadcast and Radio Advertising Software

Marketron has provided the leading broadcast and radio advertising software solutions since 1969. Since the launch of our first radio management solution, our software products have played a key role in helping the most successful brands in media gain their competitive advantage.

Marketron is the proven industry leader in developing and delivering innovative solutions that keep our clients on top. When media organizations partner with Marketron, they’re taking full advantage of rich innovations in media, software development and technology. Our clients see their businesses grow stronger as they become more efficient, more competitive and wider-reaching.

Marketron is developing a next generation traffic service architected from the ground up using the latest and most advanced technologies, delivered in a Software as a Service (SaaS) model to be accessible anytime, anywhere and eliminate costly IT infrastructure and hardware. The service brings together the best features and functions of Marketron’s current business operating systems and forty-plus years of industry know-how to deliver a robust, highly configurable traffic service meeting the needs of both small and large radio organizations. Our next generation traffic service will support all operating modes from centralized to regional to distributed as well as mixed mode operations.

Marketron Traffic Services

  • Marketron Traffic
    Our premier radio traffic software solution designed from the ground up to manage station inventory and revenue, contracts and spot scheduling, with extensive reporting, workflow automation and billing/collections.
  • Visual Traffic
    For a limited time, Visual Traffic customers that sign up for Mediascape can upgrade to Marketron Traffic for no additional cost.
  • DeltaFlex
    For a limited time, DeltaFlex customers that sign up for Mediascape can upgrade to Marketron Traffic for no additional cost.

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