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Training Overview

Marketron offers training for both new and experienced users. Cost effective options include online instructor led training, face-to-face training and customized sessions by request.

Course Catalog

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Class Name/Description Seat Availability
AR 101 - 104 / Professional Certification (4 classes) - Students receive comprehensive instruction on Marketron software from a Marketron University trainer using our e-Learning platform. This Training package includes Curriculum By Experience workbooks, trainer-assisted practice scenarios and a Mastery of Skills assessment. This four-lesson course will introduce and guide you through the use of the Marketron Accounts Receivable Module. Introducing you to Daily, Weekly, Monthly and Advanced Monthly Procedures. Open
AR101 / Daily Procedures - Payments and adjustments are received on a regular basis. It is important to properly enter, and apply them as they are received. This lesson provides instruction on creating batches, payments, adjustments, and voiding transactions. Open
AR102 / Weekly Procedures - The Accounts Receivable module is used in conjunction with the Traffic Reports module to efficiently invoice and balance. This lesson provides instruction on invoicing and balancing contracts with weekly billing cycle, contract-end, and invoices on demand. Open
AR103 / Monthly Procedures - The Accounts Receivable module is used in conjunction with Traffic Reports to efficiently perform month-end closing procedures. This lesson provides instruction on invoicing month-end. Open
AR104 / Advanced Monthly Procedures - Your month is drawing to a close and you have completed most of the activities necessary to maintain an effective billing system. This course will guide you through utilizing the month-end procedures and generate reports to close the month. Open
Contract Management 101-103 / Professional Certification (3 classes) - Students receive comprehensive instruction on Marketron software from a Marketron University trainer using our e-Learning platform. This Training package includes Training outlines, trainer-assisted practice scenarios and a Mastery of Skills assessment. This three-lesson course will provide Management with the in-depth experience and knowledge needed to properly manage your revenue and inventory. Open
Contract Management101 / Intro to Sales Order and Document Manager - Account Executives and Sales Managers will be introduced to the basic functionality of the Sales Order and Document Manager modules. The Sales staff will receive instruction on entering, reviewing, approving, and maintaining the sales orders and contracts entered into the Marketron system. Open
Contract Management102 / Intro to AE Reports - The Reports module provides in-depth, up-to-the-second information about your stations revenue, spot times, and budgets in a highly customizable format. This course will introduce Sales Managers and Account Executives to Reports that will allow them to view their individual revenue, projections, spot placement, and misses and makegoods. Open
Contract Management103 / Intro to Management Reports - The Management Reports module provides in-depth, up-to-the-second information about your stations inventory, revenue, and budgets in a highly customizable format. This course introduces you to several key reports as well as the navigation and customization options available to you within Management Reports. Open
Copy 101 - 102 / Professional Certification (2 classes) - Students receive comprehensive instruction on Marketron software from a Marketron University trainer using our e-Learning platform. This Training package includes Training outlines, trainer-assisted practice scenarios and a Mastery of Skills assessment. This two-lesson course will introduce and guide you in a step-by-step manner through a series of exercises in order to perform daily procedures within the Copy Module. Open
Copy 101 / Introduction to Copy - Four basic functions performed within the Copy and Reports modules are the foundation for assigning media to contracts within the Marketron Traffic system. This course will introduce and guide you through a series of exercises with which you will perform the functions of generating a missing media report, querying for contracts missing media, building media, and assigning built media to contracts through basic media instructions. Open
Copy 102 / Advanced Copy Features - This course introduces you to some of the more complicated types of media instructions that are used on a regular basis. You will learn how to use advanced Copy module functions to accommodate more complex media instructions. Open
Intro to Research &Proposal - This course will introduce you to Marketron Research and Proposal, which will allow you to create professional, research-based proposals to forward to your clients. You will learn how to use Arbitron Open
Program 101-102 / Professional Certification (2 Lessons) - Students receive comprehensive instruction on Marketron software from a Marketron University trainer using our e-Learning platform. This Training package includes Training outlines, trainer-assisted practice scenarios and a Mastery of Skills assessment. This two-lesson course will introduce and guide you in a step-by-step manner through a series of exercises in order to build or change log formats within the Program Module. Open
Program101 / Program Overview - This lesson provides a basic overview of the Program module and instructions on building a log format. You will be introduced to the four event types and their functionalities and learn how to create and structure these events into your desired log format. Open
Program102 / Advanced Programming - Users will learn how to safely manage more complicated format functions. This instruction will include sports formats, programming changes, and special event programming. The multiple layer and Scratchpad functionality will also be explained. Open
Setup Editor 101-102 / Professional Certification (2 Lessons) - Students receive comprehensive instruction on Marketron software from a Marketron University trainer using our e-Learning platform. This Training package includes Training outlines, and trainer-assisted practice scenarios. This two-lesson course will introduce and guide you in a step-by-step manner through a series of exercises in order to perform necessary procedures within the Setup Editor Module. Open
Setup Editor101 / Intro to Setup Editor - Setup Editor acts of the backbone of the system and is configurable to accommodate different station workflow needs. This lesson will provide an overview of the module and explain many of the system and station settings and defaults housed within. Open
Setup Editor102 / Advanced Setup Editor - Learn the advanced setup features that best suit your station(s) needs. You will learn how to control user access and approval hierarchy and be instructed on adding new Advertisers and Agencies with credit restrictions and default settings. Open
Traffic 101 - 104 / Professional Certification (4 classes) - Students receive comprehensive instruction on Marketron software from a Marketron University trainer using our e-Learning platform. This Training package includes Trainers outlines, trainer-assisted practice scenarios and a Mastery of Skills assessment. Traffic Managers will use Boardfile, in conjunction with other Marketron software Modules, to efficiently create spots and ensure that they are properly placed on the log. This four-lesson course will introduce and guide you through the process of efficiently managing your log. Open
Traffic101 / Introduction to Boardfile - Traffic Managers will use Boardfile, in conjunction with other Marketron software modules, to efficiently create spots and ensure that they are properly placed on the log. This course will give instructions to the Traffic Manager on the basic daily tasks to be performed in the generation of the final log such as scheduling contracts and massaging the log. Open
Traffic102 / Advanced Moves and Visual Tools - This lesson will introduce a range of advanced functions and visual tools that will allow more efficient working of a Traffic Manager's daily tasks. The tools introduced in Traffic 102 will enable the management of oversold dayparts, and the accommodation of last minute orders and revisions. Open
Traffic103 / Post Log Activities and Makegoods - This lesson provides an overview of the functions necessary to ensure that the client is billed for what actually ran. These functions include reconciling an aired day, posting the day for billing, and handling spots that were missed and may need makegoods. Open
Traffic104 / Inventory and Traffic Reports - In this course you will be introduced to the functions of Marketron's highly customizable Traffic reporting capabilities. These reports will show spot times, contracts missing copy, detailed inventory, and discrepant contracts. Open
***All classes are estimated to be one hour in length. Maximum class size will be 25 logins***
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