Control Tower

Control Tower is a powerful, analytical data warehousing and reporting solution that provides insightful business facts on radio operations. As a broadcaster, you can access vital information on all of your market’s transactional level sales, traffic and accounts receivable data. View your data in easy-to-create customizable reports that provide managers with precise information, enabling efficient and effective decision making.

Key Features

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  Track goals, targets and trends. Control Tower gives you the tools to provide precise insights into the activities at each of your stations. Define your revenue goals and targets by a variety of different parameters and allow Control Tower to measure and monitor the activity that impacts your inventory, goals and financial performance. Through Control Tower, you can consolidate all of your stations’ data and observe market-by-market or even regional trends.
• Flexible self-service reporting options with dashboards and visualization. You will save countless man-hours by not having to burden your IT resources with responding to requests that require customized scripting and data warehousing. Through Control Tower, you arm your business users with flexible real-time reporting options that allow them to customize, save and share their reports. You can customize your favorite reports to be immediately available every morning. Don’t spend your time searching though multiple systems for the information you need. Control Tower’s proprietary data mapping will organize your data and display reports that are accurate and meaningful.
• Scalable, accessible and reliable. Control Tower is available from anywhere you can access the Internet and will provide you with confidential, secure and direct access to your data. As your organization grows, so does Control Tower. Adding stations, markets and even regions is fast and as simple as entering pertinent information to the reports and dashboards that already exist. Control Tower communicates directly with your business operating systems, not individual traffic managers or business managers. This ensures the reliability and integrity of the data being displayed.
• Unified data across your markets. With this powerful solution, you can consolidate all your stations’ data and observe trends by region or market. You can have this information faster than ever before, making forecasting easier and more reliable. Control Tower utilizes a proprietary data cleansing routine that automatically groups together advertisers with similar names but who may be spelled differently across traffic systems. This process improves reporting accuracy and saves time.
• Group aging. Understanding the exact financial liabilities of an advertiser or agency before approving business or committing your inventory is crucial to financial growth. Control Tower allows you to see AR information in conjunction with billing revenue to create an actual picture of your organization’s financial position.