Corporate Overview

Marketron International has more experience building technology solutions to help broadcast companies expand market share than any other organization.

For more than 15 years, Marketron International has been providing the leading broadcast management systems under the TvScan, REP-PAK and Marketron brands. Our secret to success lies in combining a keen understanding of the business factors that drive the television, radio and cable industries with unparalleled technology expertise and the drive to constantly advance our solutions. Since the launch of our first broadcast management system in 1972, our products have played a crucial role in helping the most successful names in the media business gain a competitive advantage by improving the flexibility and efficiency of their operations.

Marketron International provides integrated Sales, Traffic and Business Intelligence solutions to help broadcasters transform their sales and traffic departments into strategic profit centers and fine-tune their operational effectiveness. Our multi-station and multi-market solutions automate workflow from proposal to billing, enabling groups to increase revenues while decreasing operating costs.

Due to the significant differences in the way television and radio media is valued and sold, we offer two distinct solution families, each built on more than 15 years of close collaboration with market leaders in their respective media: Marketron TV and Marketron Radio.

Realizing that Marketron International can best serve media companies by helping our clients focus primarily on the business of broadcasting rather than the business of information technology, Marketron International offers custom consulting services and hosted application services in addition to its full suite of client-server solutions.

Marketron International unites a rich tradition of innovation and leadership established by TvScan, REP-PAK and Marketron Inc. With the integration of our broadcast systems and solutions expertise, we have transformed these individual brands into a single entity with a single name: Marketron International. To understand the value we bring to broadcasters today, it is critical to understand our history.