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Corporate Information |
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Marketron provides integrated Sales, Traffic and Business Intelligence solutions to radio, television and cable broadcasters. Our multi-station and multi-market solutions automate workflow from proposal to billing, enabling groups to increase revenues while decreasing operating costs.
Marketron Broadcast Solutions was formed by the Wicks Group of Companies, LLC, New York to acquire and grow a group of service providers to the broadcast industry. The company has assembled a powerful group of software products which are vital to the efficient operation of radio stations.
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Corporate History |
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Marketron Broadcast Solutions: Radio Traffic Leadership
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As separate companies, Wicks Broadcast Solutions and Marketron have been first to market with almost every radio traffic innovation since the early 1970s. In 2006, the Wicks Group of companies combined these powerful technology companies to form Marketron Broadcast Solutions. Today, 48 of the top 50 US radio groups license Marketron Products.
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TvSCAN: U.S. TV Sales Leadership
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Founded in 1985 in Birmingham, AL, TvSCAN created the industry standard sales and proposal solution for television stations. Today stations in almost every major U.S. television market license TvSCAN products.
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REP-PAK: Canadian TV Sales Leadership
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Founded in 1986 in Toronto, Canada. REP-PAK developed the only sales and proposal solution designed to meet the specific needs of Canadian television broadcasters. REP-PAK products continues to develop and sell the most innovative products in the Canadian marketplace today.
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Executive Management |
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Marketron's executive management team brings more than 250 years of media experience, resulting in a superior understanding of how best to serve the broadcast industry's needs. Following are brief profiles of our executive team.
 Pete D'Acosta - CEO
Gary Coats - Chief Operating Officer
Cleve Cushing - Chief Financial Officer
Bill Price - General Manager of
Opelika Operations
Les Bridgen - General Manager of
Toronto Operations
Bill Cross - Director of Operations Canada
Ron Wilson - General Manager of
Reedsport Operations
Jeff London - General Manager of
Hailey Operations
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