Foot Traffic Attribution analyzes the impact of mobile advertising campaigns on in-store visits and traffic patterns. Marketron leverages a smarter, more accurate methodology to collect and analyze location data, allowing our intelligence platform to provide marketers a clear view of how effective they are in driving consumers to store.
Benefits of Foot Traffic Attribution
Our innovative intelligence platform ensures higher location accuracy and precision, a larger volume of user data points, and visit information beyond location thanks to our ability to collect users’ dwell time at points of interest, resulting in unparalleled location insights.
360° Customer View
Our analysis extends beyond “POI boundaries”, providing insights into consumer behaviors, purchase interests, where users go before/after visiting your POIs, and more.
Our technology does not require any sensors or additional hardware installation at POIs to perform analysis.
Precision Data Analysis Points: