Geocookie targets mobile users based on historical location data.
Where you’ve been reveals a lot about you, your interests, values and passions.
Geocookie targets mobile users based on historical location data. Create Geocookie profiles based on custom “look back” windows and specific historical location data to reach the target consumer. First Party User Profiles are based on the location history of over 100MM U.S. and Canadian customers. Consumers get relevant ads while marketers reach the audience that matters most. Geocookie targeting allows marketers to conquest competitors visitors, and re-engage past consumers and visitors.
Target competitor locations.
ex. competing dealerships or retailers, to spark consideration and drive foot traffic.
Engage existing customers
Connect with past visitors.
ex. a concert, football game or restaurant, to increase their visitation rate and drive new revenues.
2 types of Geocookie tactics
Both types of tactics can be applied to campaigns and suggest both to get the most possible handset ID’s, especially for Geocookie campaigns targeting event attendees.
Handset ID’s collected at stores/locations over a period of time. Ex: Furniture wants to target people that have visited a competing furniture store in the last 3 months.
Handset ID’s collected during a specific event (short time period, less than 1 week). Ex: Auto dealer wants to target people that visited a auto show at a convention center last month.