Target competitor locations.
ex. competing dealerships or retailers, to spark consideration and drive foot traffic.

Engage existing customers

Connect with past visitors.
ex. a concert, football game or restaurant, to increase their visitation rate and drive new revenues.

2 types of Geocookie tactics

Both types of tactics can be applied to campaigns and suggest both to get the most possible handset ID’s, especially for Geocookie campaigns targeting event attendees.

Behavioral Geocookie

Handset ID’s collected at stores/locations over a period of time. Ex: Furniture wants to target people that have visited a competing furniture store in the last 3 months.

Event Geocookie

Handset ID’s collected during a specific event (short time period, less than 1 week). Ex: Auto dealer wants to target people that visited a auto show at a convention center last month.

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