Renda Broadcasting Renews Relationship with Marketron Broadcast Solutions

October 14, 2009 - Hailey, ID - Renda Broadcasting has chosen Marketron Broadcast Solutions to provide products and services to their entire radio group. In addition to Marketron's business system software, Renda Broadcasting will utilize the new Marketron Exchange e-commerce platform. Renda Broadcasting and its affiliates own and operate 25 radio stations in 8 markets.

"Today's broadcasters face tough demands," said Gary Coats, Marketron COO. "Renda Broadcasting was looking for a solution that promoted their continued growth and success and I am proud they recognized Marketron as the best solution for their business."

Marketron software products are installed at 6,500 U.S. Radio stations with more than 1,700 of them contracted to use its new product, Marketron Exchange, launched in February, 2009.

"We are always selective in choosing partners," states Bill Mueller, Renda Broadcasting CFO. "We forge relationships that make our company stronger. Marketron's products, strategy and leadership values align perfectly with the goals we have for our radio business and we are pleased to continue our relationship."

Renda Broadcasting radio stations will use Marketron software to manage their radio advertising inventory. The Marketron solution includes Sales, Traffic, Reports and Billing applications, and is integrated with Marketron Exchange for electronic orders and invoices.

Marketron Exchange: Connecting the Radio Industry
Marketron Exchange is an e-commerce platform that allows 6,500 U.S. radio stations using Marketron, Visual Traffic, or DeltaFlex business systems to communicate electronically with media buyers. It enables orders, invoices, and proof-of-performance data to flow electronically-eliminating the need for manual processes, reducing discrepancies, increasing radio's accountability by delivering accurate proof-of-performance to buyers, and bringing more revenue to radio by making it easier to buy.

About Marketron
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.