Marketron Broadcast Solutions and Donovan Data Systems Collaborate to Provide Direct Electronic Orders Between Radio Stations and Media Agencies

Radio stations save time, reduce errors and improve service by receiving XML orders from spot buyers.

September 23, 2009 - Hailey, ID - Donovan Data Systems (DDS) and Marketron Broadcast Solutions have collaborated to offer completely electronic transactions between spot buyers and radio stations.

Direct orders are sent from DDS' Spot Desktop spot buying application using the RAB XML schema. The orders seamlessly enter the radio station business system using the Marketron Exchange platform. Because there is no manual re-keying, the initial order is error-free and its receipt is confirmed, saving time and labor.

Nearly 6,500 radio stations in the U.S. use Marketron business operating systems. These radio stations can sign up for Marketron Exchange to take advantage of the eBusiness opportunities with DDS agencies by emailing or visiting the Marketron website for more information

Marketron Exchange: Connecting the Radio Industry
Marketron Exchange is an e-commerce platform that allows 6,500 U.S. radio stations using Marketron, Visual Traffic, or DeltaFlex business systems to communicate electronically with media buyers. It enables orders, invoices, and proof-of-performance data to flow electronically-eliminating the need for manual processes, reducing discrepancies, increasing radio's accountability by delivering accurate proof-of-performance to buyers, and bringing more revenue to radio by making it easier to buy.

About Marketron
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.