Marketron Hires Key Sales Executive - Arbitron Veteran Tom O'Sullivan Joins Marketron as Vice President of Sales

March 2, 2010 - Marketron, the leading software company for media management solutions, today announced that Tom O’Sullivan has joined the company as Vice President of Sales. In this position, he is responsible for the worldwide sales of all Marketron products.

O’Sullivan brings to Marketron his distinguished background in sales, marketing, and business development, as well as an outstanding reputation among media companies in the US and abroad. Prior to joining Marketron, he served as Vice President of Sales at Arbitron and most recently as President of Media Analytics Solutions (MAS), a consulting firm specializing in analyzing market trends and the development of strategic plans in both the traditional and emerging media space.

"We are delighted to add someone with Tom’s depth of experience to our management team," said Steve Minisini, the Chief Executive Officer at Marketron." Tom is well-versed in supporting the introduction of new technologies into the marketplace – and especially familiar with the needs of our key media groups. His 22 years of experience in working with local stations, broadcast groups and streaming media outlets will be particularly helpful as we launch new services that focus on bringing new revenue producing technologies to our clients."

About Marketron
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.