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Haley reorganizes Marketron

Inside Radio

Dozens of Marketron employees will get new jobs and new bosses as new CEO Jeff Haley reorganizes the media software company. Haley tells Inside Radio he's organizing the company around three primary functions: what it makes, what it sells, and what it services. How the pieces of Marketron came together created some bureaucracy that Haley says will be streamlined to improve customer service and the company's bottom line.

"This realignment is a company-wide initiative to build and strengthen our total customer experience," Haley says. "As we continue to grow and expand our portfolio of solutions based on the evolving needs of today's media businesses, it is critical to ensure that we are focused on and accountable to our customers."

Fourteen-year Marketron employee Susie Hedrick is promoted to senior vice president of sales and business development, overseeing the company's sales operation. And ten-year Marketron veteran Jeff London will transition from a marketing role to become senior vice president of client services focusing exclusively on the customer experience. The rest of the senior management team remains in place, including chief technology officer Tony Gaughan and CFO Walt Denekas. And Eric Treworgy will remain as vice president of sales, handling major accounts and east coast territory.

Haley says the reorganization isn't completely finished, but it appears a small number of sales and sales support staffers may be laid-off. He stresses that wasn't the goal, pointing to the fact they're still recruiting to fill other positions inside Marketron. "The enterprise software space for media businesses is in a period of revolutionary change," Haley says. "It is imperative that we leverage our leading position to help grow our customers' businesses with greater efficiency and increased revenues. The new high-level focus on product management will help us achieve that."