NextMedia adds Marketron’s Mediascape

RBR, Carl Marcucci

NextMedia's 33 radio stations have expanded their relationship with Marketron, signing onto its Mediascape platform. The move aims to offer greater visibility into their data and introduce new revenue channels across the organization and its markets.

Mediascape combines an essential infrastructure, next generation traffic solution and suite of components and services on an integrated and open technology platform that is setting a new standard for the media industry. In addition, the Master Data Management component works in tandem with Marketron Traffic and the Digital Management component to standardize and normalize data between markets and mediums in order to serve up usable cross-market/cross-platform data within the Insight platform component. This combination provides the organization with powerful reporting that cuts across the entire enterprise.

"It is essential that our solutions provider meet all of our enterprise reporting needs, as well as provide the flexibility and operating backbone to power our revenue targets in emerging mediums," says Jim Donahoe, President of NextMedia Group. "We chose Marketron because of the many benefits provided by Mediascape and our confidence in Marketron to support the continued growth of NextMedia."

To date, more than 300 media organizations have signed up for Mediascape, which launched in April 2011.

Other media groups/stations that have signed on to Mediascape include:
Greater Media
Maverick Media
Commonwealth Broadcasting
Local Media of San Diego
Beasley Broadcast Group
ESPN
Lincoln Financial Media
Hubbard
Salem
Merlin Media
Bonneville
Mapleton
Three Eagles
Lotus
Simmons
Border Media
Cherry Creek
Armada