Buckley Hops Aboard the Marketron Train

Radio Ink

Marketron continues to add big radio names to its roster. Buckley Radio will start using the Marketron Mediascape platform. Buckley plans to deploy the services across its 18 stations starting with WOR-AM in New York City. 17 more stations will be added over the next few months. Buckley CEO Joe Bilotta said, “We are looking to improve efficiencies across all of our radio stations and make our processes as simple as possible. We know that by using Marketron’s open Mediascape platform, we are using the best in class technology that will transform our stations’ operations.”

“Our relationship with Buckley Radio once again proves our continued commitment to providing advanced technology to our customers,” said Jeff Haley, Marketron’s President and CEO. “Our Mediascape services are able to provide sophisticated technology that allows our clients to streamline operations and grow revenue.”

Buckley Radio will use Mediascape’s Triton Digital Functionality to track digital streaming and improve execution, reporting and visibility. It will also incorporate the electronic orders and invoicing service across its stations to handle orders and revisions, as well as make invoicing a seamless and easy process.