Marketron Launches Insight to Provide Media Companies with the Reporting Tools Necessary for Better Business Decisions

SEPTEMBER 19, 2012 – HAILEY, ID - Marketron, the leading provider of business software solutions and services for the media industry, today announced the launch of Insight, a new service that provides unparalleled "insight" into clients' organizations by connecting broadcasters with the data they need to make better decisions in real time. Working in conjunction with Marketron's Master Data Management, data across markets and platforms is organized to provide consistent and comparable information for powerful cross-market and cross-platform reporting. Available in a web-based model, Insight is accessible anytime, anywhere and from any device.

"With the launch of Insight, we are pleased to announce a best-in-class reporting tool to our customers," said Jeff Haley, President and CEO of Marketron. "Marketron is dedicated to advancing the industry by offering solutions that will allow broadcasters to make better business decisions through increased transparency across their organizations."

Insight enables media companies to make better business decisions with comprehensive and easy-to-understand reports, convenient access options and value-added report customization capabilities. With Insight, users are able to quickly access dashboards, perform operations reporting and dive deep into their data, without having to wait for internal reports to be set up, and therefore removing bottlenecks in the workflow.

"Collaborating with Marketron in the development process behind Insight has proven to show effective new features and functionalities," said Peter Smyth, Chairman and CEO of Greater Media, Inc. "These new offerings will help Greater Media continue to grow our business and move the industry forward."

Insight provides a wealth of benefits to media companies, including:

  • Role-based security - Insight can be configured to ensure that employees have the appropriate access levels for their positions. By setting the desired access levels, organizations ensure that all corporate data is secure and that each specific user has the most relevant view of reports and dashboards.
  • At-a-glance interaction with key business indicator data - Clear and concise dashboards provide relevant and crucial information and data, enabling organizations to make well-informed business decisions.
  • Efficient cost structure through SaaS model - Marketron's SaaS model helps keep IT, hardware and infrastructure costs at a minimum. In addition, this structure allows for easy updates and deployments with minimal impact to users.

Marketron is also offering a premium level of advanced functionality as an a la carte service, called Insight+. To learn more about Insight and Insight+, please visit the Marketron booth at Radio Show 2012 in Dallas, September 19-21, or email

About Marketron
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.