Marketron Mobile Brings Scratch & Win Technology To Life at Radio Show

Newly Launched Mobile Scratch & Win Set To Drive Significant Traffic, Sales, and Engagement for Broadcast Partners and Their Advertisers

HAILEY, Idaho, Sept. 12, 2013 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today the launch of a new gaming technology to be used by media companies and their advertisers.  Mobile Scratch & Win, a popular and fully customizable SMS game that allows clients to target new and existing customers with fun and engaging "instant win" opportunities, will debut at the Radio Show in Orlando from September 18-20.

"This year, we decided to demonstrate our newest product by bringing it to all show participants as a convention-wide promotion where we will award big prizes daily as well as two grand prizes. This will be fun as well as a real-world demonstration of the power of mobile marketing," said Martin Kristiseter, Vice President of Mobile Solutions at Marketron.  The promotion will launch at the show's opening.  To enter to win, participants will text the word SCRATCH to 77000.

Unlike traditional loyalty programs, the new Scratch & Win approach will engage advertisers' customers with a meaningful experience right on their mobile phones. The scratcher can be used for ticket giveaways and other daily promotions currently offered online, on air and on mobile.  Advertisers can also encourage mobile and email opt-ins by sending mobile offers as well as awards to drive frequency.

In addition, Mobile Scratch & Win is expected to extend social media reach by enabling participants to share mobile offers with their friends via Twitter and Facebook, generating organic word-of-mouth attention. Scratch and win games are a proven engagement tool for brands and the mobile version serves to enhance existing text to win campaigns. The increased one-to-one interaction with consumers will enable advertisers to build stronger customer relationships.

"As a developer of this joint RAB/NAB Radio Show and now, as a long time exhibitor in Marketron, I am glad we'll be able to bring some fun to the show experience and show our customers first-hand the magic of mobile marketing," says Jeff Haley, CEO, Marketron.