The value of broadcast in the mobile era, today and tomorrow

RBR-TVBR, Martin Kristiseter

     Nearly 70% of Americans tune in to radio every day from their homes, their cars and increasingly, their mobile phones for a host of compelling reasons. No medium can compete with broadcast radio’s widespread accessibility (regardless of economics or education levels) and its commitment to important local information on traffic, weather and all manner of conversations. It’s no wonder that broadcast radio reaches more Americans on a daily basis than the Internet, newspapers or magazines. Simply put, unlike any other medium, broadcast radio connects people to their communities.


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