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Programmatic: A Big Part Of The Future Of Radio

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Haley, CEO at Marketron.

"When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on me.”

Successful media selling then was about nurturing customer relationships – and it still is in many ways today.

Programmatic advertising is the natural extension of sharing audience information between seller and buyer. Ads traded programmatically already make up about 40% of all digital media volume, according to a recent study by Forrester and the ANA."

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