Leveraging mobile to connect with listeners

RBR-TVBR, Martin Kristiseter

      

Over 60% of the U.S. population now owns a smartphone and the latest research shows that many of them are actively researching local businesses on the fly. Radio, whose audiences are predominantly local, can play a huge role in leveraging mobile to help local retail.  In turn, mobile, which is far-reaching, can boost local radio.

Combining the power of radio and the ubiquity of mobile offers radio stations a way to follow audiences wherever they are, resulting in more deeply engaged audiences. It also invites interaction. Using a mobile device, listeners can take part in interactive games and contests via text message sponsored by their favorite station, phone in a song request or access the mobile optimized version of a station’s website to check out their favorite DJ, for example.


Full article can be viewed with membership at http://rbr.com/leveraging-mobile-to-connect-with-listeners/#qVYoDflZ4xQ2XEhT.99