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Incorporating Geo-Targeting into a Radio Flight

Radio stations provide a wide local net, providing an advertiser with reach and frequency. Mobile lacks those elements, but can target a consumer right down to a set of specific business-based coordinates. Marketron has a way to combine both elements into one package.

Marketron VP of Mobile Solutions Martin Kristiseter notes the inescapable fact that advertising dollars are migrating to mobile at a rapid pace – despite its inability to match the wide net cast by broadcasters.