Programmatic Trading in Radio Panel at Radio Show 2014

Jeff Haley from Marketron to moderate a panel of leaders from Clear Channel, Jelli, OMD and Triton Digital

HAILEY, ID/SAN MATEO, CA – September 3, 2014 – Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market,  will be participating in a panel discussion regarding programmatic trading in radio at Radio Show 2014. They will be joined by other media industry experts from Clear Channel, OMD and Triton Digital. The panel will take place during Radio Show 2014 at the Indianapolis Convention Center.

 

Programmatic buying is the big media buzz phrase of 2014. It is widely adopted in online advertising and expected to represent more than $9 billion in trading this year. Advertisers and their agencies are on record stating that they would like to enable  programmatic trading across their entire media buys, representing as much as 50% of all media spending. The upcoming panel will work to look beyond the hype to explore how both broadcast and digital radio alike can benefit from this impending technological shift, what short and long-term opportunities programmatic presents and how radio stands to uniquely capitalize on programmatic buying.

 

 

WHO:              Moderator:  Jeff Haley, CEO, Marketron

Panelists:

  • Mike Dougherty, CEO, Jelli
  • Brian Lakamp, President of Technology and Digital Ventures, Clear Channel
  • John Rosso, President, Market Development, Triton Digital
  •  Natalie Swed Stone, US Director, National Radio, OMD 
 

WHEN:            Wednesday, September 10, 2014, 1:15 p.m. – 2:15 p.m. ET

WHERE:          Room 109 at the Indiana Convention Center