Scoring a Contest Touchdown

In this age, it is critically important for radio stations to take advantage of digital as over-the-air assets. Marketron’s Martin Kristiseter has a tale of how one radio station leveraged two prime NFL events to deepen its relationship with its fans and get into the end zone with advertisers.

Read more at http://rbr.com/scoring-a-contest-touchdown/#D3Mb6Ir03yDrws4J.99