Integration Facilitates Programmatic Buying and Tracking
HAILEY, ID – October 1, 2015 – As Marketron champions automated advertising for its 7,000 member radio stations, it has aligned with cloud-based automation platform Synchronicity in an exclusive five-year integration. Synchronicity will enable members to record in real-time the upload, distribution, and cart numbering of radio programming and advertising.
With Synchronicity, member broadcasters will have the ability to produce a live log which provides them a new level of efficiency and flexibility. The new integration will also allow agencies greater oversight by providing them a single access point from which to insert a spot and monitor its performance in real time.
“We are very pleased to announce this partnership with Synchronicity. This new integration completes an important next step in enhancing the overall workflow for broadcasters to include a live log and the real- time delivery of ad spots,” said Jeff Haley, President and CEO, Marketron.
“Partnering with Marketron is an exciting step for us. The size and scale of their business will undoubtedly accelerate the growth of our platform,” said John Armstrong, CEO, Synchronicity.