HAILEY, ID – December 1, 2015 – Marketron, the leading provider of business software solutions and services for the media industry, announced today that Sinclair Broadcast Group, Inc. has signed a multi-year, exclusive contract with Marketron for its location-based advertising solution for its television stations’ mobile platforms. Sinclair Broadcast Group is one of the largest and most diversified broadcasting companies in the country, operating 172 television stations in 81 markets, as well as owning four radio stations and one cable network.
Marketron is working with 45 of the largest exchanges in North America to serve mobile ads based on a consumer’s physical location and past behavior. According to BIA/Kelsey, location-based mobile advertising already accounts for about one third of overall U.S. mobile ad revenues and has been shown to provoke consumer interaction and engagement.
Marketron’s location-based service, which is already being used by over 60 Sinclair stations across 30 markets, enables them to offer advertisers a way to target their audiences with relevant information. For example: shoppers who have bought from a particular grocery store before might get a localized ad from that store on their phone when they are nearby, highlighting a current special or discount, with a tap-for-direction call to action. All company stations are expected to implement it by year-end.
Said Rob Weisbord, Chief Operating Officer of Sinclair’s Digital Solutions, “Marketron’s location-based ad platform provides the accuracy, scale, functionality, and support required for our stations to deliver mobile campaigns locally. Our advertisers will be able to timely share their message with the appropriate consumer in a geo-targeted manner, based on the places they visit everyday.”
“We are thrilled to partner with a flagship media brand like Sinclair,” said Martin Kristiseter, VP Mobile Solutions at Marketron. “Our goal is to provide a timely technology solution that takes advantage of industry momentum and delivers a real service to broadcasters by creating new revenue streams.”
In addition to the introduction of Marketron’s cloud based Mediascape platform, the company’s mobile services have been its top offering deployed to more than 1,000 TV and Radio broadcast stations in North America.