All Politics is Local

Martin Kristiseter, VP Mobile Solutions

In 1994, Tip O'Neill famously said, "All politics is local" but this no longer means what it once did.

These days, "all politics is local" refers, rather, to reaching the local electorate on national issues through local advertising and promotion, whether it be on radio, TV, online, or in print. It's not so much about local issues, but rather about finding local voters, where they are, and buying advertising that reaches them with the right message.

By combining the powerful mass appeal of radio with hyper-local targeting capabilities, advertisers can now not only reach their desired demographic, but they can do so around a specific voter's political passions. Through geo-targeting, advertising messages can be tailored accordingly, based on a listener's affinities or past behavior. 

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