The Key To Unlock The Local Digital Opportunity
2017 is a cross-over year where local advertisers are spending more in digital than traditional media. Broadcasters are tapping into the rapid growth in ad spend, but we’re only grabbing 2% of the digital ad spend. Why is that and how can we grow our share?
Martin Kristiseter, Senior Vice President of Digital at Marketron, and National Sales Director Steve Throneberry, discuss the best strategies for selling integrated campaigns and building better proposals for local advertisers to grow your advertising revenues.
In this webinar you will learn:
How to build integrated proposals using Pitch by Marketron
How to increase your local digital revenue
How to build a long-term success and minimize churn