Services enabled by the Mediascape Platform focus on increasing operational efficiencies and reducing costs, driving revenue and making radio organizations more competitive. Mediascape Services available today include Mobile Advertising, Network Connect, Media Connect, Web Payment Processing, Electronic Orders and Invoices, Proof of Performance, Third Party Integrations,and TV Prebuy. Marketron and its partners will continue to bring to market innovative, best-of-breed services that drive additional value for our customers.
Services
- Mobile Advertising
A complete mobile solution for traditional media enabling the delivery of highly targeted and interactive mobile advertising campaigns directly to your audience. Enables you to target mobile ad campaigns locally or nationally, by numerous demographic and interest-based criteria and schedule and track campaign performance through dashboards with detailed views into each specific campaign. - Network Connect
Allows your networks to send orders, copy instructions and revisions directly into your traffic system electronically, eliminating discrepancies and reducing manual labor. Performance affidavit information is returned to the network automatically. - Media Connect
Enables your organization to provide advertisers with a secure web portal that represents the unique brand and personality of your station or group and encourages advertisers and agencies through a loyalty program to manage their own accounts by paying bills online and on time, checking spot times, listening to creative and more. - Web Payment Processing
Marketron has partnered with Chase Paymentech, a global leader in payment processing, to make it easier and more efficient for radio organizations to accept online payments and to process credit cards. With Chase Paymentech as your payment processor and Marketron as your software solutions provider, you now have access to best-in-class products and services designed to lower your costs, streamline your receivables process and make it easier for your customers to do business with you. - Electronic Orders and Invoices
Say goodbye to paper order transfers, faxes and other slow, error-prone methods of booking business. Finally buyers and sellers are connected electronically. The Electronic Orders and Invoices service also cuts discrepancies by reducing mistakes made in order entry saving time, money and credibility. - Proof of Performance
Allows stations to email advertisers and agencies with scheduled, aired, posted and invoiced spot information on demand or on a pre-determined schedule. Emails are station branded and can appear to originate from each account executive with a customized marketing message for a personal touch, strengthening the relationship with the buyer. - Third Party Integrations
As media organizations increase in complexity, the need for integrated systems to leverage the vast data elements expands exponentially. This service increases the efficiency of the organization and removes the barriers between your enterprise systems creating a unique and valuable business environment that can thrive. - TV Prebuy
Research and proposal solutions that help stations target their key audiences and create effective spot and digital campaigns for their advertisers and agencies.
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