Marketplace

Marketplace offers a new sales channel for broadcasters, maximizing revenue through access to expanded demand sources

Benefits Include: 

 

Inventory Control

View your inventory from the station to group level, achieving maximum sellout percentage and average unit rates.

Expanded Reach

Access to more buyers who traditionally only purchased advertising programmatically or who traditionally avoided smaller market and station advertising.

Revenue Opportunities

Use Marketplace to find,price, and offer your undervalued and unsold inventory.

Familiarity

Integration with services you already use such as Mediascape and Marketron Traffic.