MARKETRON INTERNATIONAL APPOINTS TV INDUSTRY VETERANS TO ACCOUNT MANAGEMENT POSTS

Burlingame, Calif.—May 6, 2003—Marketron International today announced that it has appointed television industry veterans to account management posts. Former Nielsen Regional Manager Michael Stack will lead the Southeast Region and award-winning Research and Sales Marketing Director Kristin Staskowski will lead the Eastern Midwest Region. Each brings more than 20 years of experience in the television broadcast industry to Marketron.

“We’re thrilled to welcome Mike Stack and Kristin Staskowski to the Marketron team,” said Marketron Vice President of Sales Barry Bates. “With his 25 years at Nielsen, Mike has helped countless television broadcasters leverage research data to their advantage. Kristin brings equally extensive experience leading research and marketing at top NBC, Sinclair and McGraw-Hill stations. Marketron is dedicated to helping television stations and groups become more successful. I’m confident that our clients will reap significant benefits from Mike and Kristin’s deep industry expertise.”

About Michael Stack
Throughout his 25-year Nielsen Media Research career, Michael Stack has served more than 40% of markets in the country. He has worked closely with top broadcasters and major groups such as Media General, NBC, New York Times, Paxson and Raycom as well as leading advertising agencies. During his career, Stack introduced metered service to nine markets in the Southeast and Midwest. In his most recent Nielsen post as Southeast Regional Manager, he led his team to become one of the top sales groups in the organization.

Michael Stack will manage sales of Marketron’s software for television research, proposal and sales in the Southeast region. He will be based in Atlanta, Georgia.

About Kristin Staskowski
Kristin Staskowski brings more than 20 years of television broadcast experience to Marketron. She is the 1999 recipient of the TVB’s Research and Bottom Line Award. In 1998, she won the American Women in Radio and Television Professionalism Award. Most recently Staskowski was Director of Research and Sales Marketing for WVTM, the NBC affiliate in Birmingham, Alabama. In her previous post, she directed Research and Client Services for Sinclair Broadcasting’s WTTV in Indianapolis, Indiana. Staskowski also held multiple marketing and sales positions at McGraw-Hill Broadcasting’s WRTV in Indianapolis.

Kristin Staskowski will manage sales of Marketron’s software for television research, proposal and sales in the Eastern Midwest region. She will be based in Birmingham, Alabama.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron International has more than 230 employees, in five offices in North America. The company is headquartered in Burlingame, Calif.