MARKETRON INTERNATIONAL SHOWCASES MARKETRON 5 FOR BROADCAST SALES, TRAFFIC, FINANCE & MANAGEMENT

BCFM, Los Angeles-May 19, 2003—Marketron International today showcased Marketron 5, a major upgrade of its industry leading broadcast management software. This integrated suite of Sales, Traffic, Finance and Business Intelligence applications is designed to increase revenues, optimize inventory and enhance back-office efficiencies. The upgrade was first rolled out in January 2003 to select clients. Today, more than 35 leading broadcasters have installed Marketron 5 and are benefiting from its new functionality.

Marketron premiered the industry’s most advanced Accounts Receivable software with the release of Marketron 5. Developed entirely in J2EE, it integrates seamlessly with Marketron’s widely used Sales and Traffic applications. Marketron 5 also enhances existing applications with dozens of new features to boost overall performance, flexibility and analytic capabilities.

“Marketron 5 represents the culmination of collaboration with dozens of the best broadcasters in the business,” said Mike Jackson, CEO of Marketron International. “With each product release, Marketron seeks to provide advances that will make a substantial difference to our clients. Marketron 5 takes the industry’s best broadcast management applications and tightens the integration between them to facilitate the most efficient workflow processes and provide critical business information to the people who need it, when they need it, in the way they need it.”

Marketron 5 is the latest evolution of Marketron’s Sales, Traffic, Finance and Business Intelligence software. It incorporates powerful integration, workflow and analytic technologies with intuitive, Windows-based software. The resulting applications offer exceptional functionality and ease-of-use.

Marketron provides industry-specific solutions to meet the distinct needs of the TV, Radio and Cable mediums while leveraging best technologies and practices across all application suites. More than 80% of the top broadcast groups in the U.S. and Canada currently license Marketron International solutions.

Marketron Accounts Receivable
Marketron’s new Accounts Receivable application connects the business department directly to the most current contract and spot information, thus optimizing the speed of invoicing, reporting and posting. Ultimate flexibility throughout the application enables broadcasters to create invoices, statements and reports tailored to their own accounting practices.

Early adopters of Marketron Accounts Receivable have experienced significant gains in productivity. “I’m in heaven,” said one business manager at a leading broadcast group.

Other key features of Marketron Accounts Receivable include:

• Multi-line invoicing, payments and adjustments that accommodate multiple stations, revenue types, tax schedules, salespeople, agency commissions and salesperson commissions.
• Spot and non-spot schedule lines that provide business managers with the flexibility to include both spot and non-spot ads in a single invoice or divide them into two separate invoices.
• Electronic invoicing that enables business managers to send invoices directly from Marketron Accounts Receivable to agencies or advertisers. Furthermore, stations can re-submit invoices at any time.
• Batch transaction functionality that simplifies and speeds transaction management by displaying all invoices related to a given contract and enabling batch voids.
• Easy-to-use customizable reporting that enables business managers to quickly generate meaningful reports, presenting only relevant information.
• Post-invoicing adjustments that enable business managers to make changes to commissions and salespeople after an invoice has been generated.
• Account summaries that provide business managers with immediate access to detailed historical and current credit information about agencies and advertisers. Information presented includes life-to-date and year-to-date transactions, finance charges and credit status.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron International has more than 230 employees, in five offices in North America. The company is headquartered in Burlingame, Calif. For more information, please visit www.marketron.com.