MARKETRON INTERNATIONAL EARNS HIGH HONORS FOR QUALITY AND SERVICE

Burlingame, Calif.—July 28, 2003—Marketron International, a leading provider of broadcast management solutions, today announced the results of a recent client satisfaction survey. Marketron’s ratings underscore the company’s commitment to helping broadcasters become more successful by providing outstanding technology in concert with a proven implementation methodology, comprehensive training programs and a high caliber support infrastructure.

Marketron polls its clients following installations, training sessions and help sessions to generate insights into the constantly evolving needs of the 2,000 TV and radio stations that license Marketron solutions. The following results are based upon data gathered throughout the year to date.

• Marketron’s implementation process and product quality garnered a 92 percent satisfaction rating
• Marketron’s training sessions garnered a 94 percent satisfaction rating
• Marketron’s resolution of support calls garnered a 91 percent satisfaction rating

“Marketron is dedicated to helping broadcasters increase revenue, optimize inventory and maximize productivity,” said Mike Jackson, CEO of Marketron International. “Delivering great software with a steady stream of improvements is one part of the equation. The other equally important factor is providing robust, high quality client services to support evolving user needs from implementation to support to education about new features. These survey results demonstrate that Marketron delivers on both accounts.”

Marketron Client Services: Proven Implementation, Training and Support
Marketron’s client services are built on more than 30 years of experience developing and delivering industry leading software for TV and radio stations. This expertise combined with investment in quality standards enabled Marketron to develop an extensive array of best practices and service methodologies that generate excellent results for broadcasters. More than 75 Marketron employees are dedicated to serving client implementation, training and support needs.

The company’s proven implementation methodology enables stations to rapidly deploy their Marketron solutions and ensure a high level of system competence for end-users. Marketron performs more than 200 implementations per year.

Marketron University conducts training sessions for station personnel both on-site as well as via its eLearning portal. It offers a comprehensive certification program in addition to individual classes. On average, more than 200 students participate in Marketron University training each week.

Marketron manages two support centers that utilize state-of-the-art help desk and telephony technology. These support operations incorporate the best practices and standards developed by professional call center industry leaders The Help Desk Institute and Purdue University. A recent benchmarking study conducted by Purdue University ranked Marketron’s support operations fourth among 33 U.S. mid-sized technology companies.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron International has more than 250 employees, in five offices in North America. The company is headquartered in Burlingame, Calif. For more information, please visit www.marketron.com.