MARKETRON INTERNATIONAL CLIENTS SEND 30,000^TH ELECTRONIC INVOICE

NAB Radio Show, Philadelphia—October 2, 2003— Marketron International today announced that its clients have sent more than 30,000 electronic invoices to date. Marketron introduced its electronic invoicing solution in January 2001. Since then, more than 250 broadcasters and 325 agencies have benefited from reduced costs, fewer billing discrepancies and improved productivity.

Marketron Electronic Invoicing enables broadcasters to bill agencies via the Internet, eliminating the expenses and errors inherent to a paper-based process. Stations benefit from significant reductions in postage, offset printing, toner and paper expenses. By delivering electronic invoices that can be imported directly into agency media buying and accounts payable systems, Marketron reduces costly discrepancies, production time and data entry. Finally, Marketron Electronic Invoicing enables faster payments as agencies receive bills in seconds rather than days and are able to process them more efficiently.

“Momentum for Marketron Electronic Invoicing continues to grow as broadcasters seek to increase profits by sealing the communication gaps between station and agency. Furthermore, as agencies realize significant efficiency gains, they are increasingly requesting electronic invoices,” said Mike Jackson, CEO of Marketron International. “The success of Marketron Electronic Invoicing lies in its seamless integration with our industry-leading traffic and billing software and the ease with which agencies can process these invoices in their systems. There is simply no better, faster or more cost-effective way to invoice.”

Marketron: Connecting the Broadcast Enterprise
From proposal through traffic to billing, a station’s sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.

Marketron’s Radio and TV solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.

Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group from their desktop; sales managers make informed approval decisions in seconds; traffic directors manage available inventory more effectively because they have the most complete information.

Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron International has more than 250 employees, in five offices in North America. The company is headquartered in Burlingame, Calif. For more information, please visit www.marketron.com.