MARKETRON INTERNATIONAL INTRODUCES MARKETRON ONDEMAND FOR RADIO STATIONS AND GROUPS

RAB 2004, Dallas—February 5, 2004— Marketron International today introduced Marketron OnDemand, an Internet-based Radio Sales, Traffic and Business Intelligence system. It provides all of the advanced inventory management features and functionality that eight of the top ten radio groups currently use to maximize revenues and productivity. Marketron OnDemand deploys via the Web to provide stations and groups of any size with the best functionality at the greatest value.

This new solution is built upon Marketron’s proven hosting platform that was launched in 2000 and currently serves more than 40 broadcast groups and 3,000 subscribers. It provides anytime, anywhere system access, enabling station staff to work productively from any computer with a Web connection. Implementations are fast and easy as there is no proprietary desktop software to install or update.

Enterprise-class protections include best-in-class system hardware, expert IT maintenance, top-shelf data security and disaster recovery. Broadcasters save on hardware costs as Marketron's hosting center bears the data processing and storage burdens, eliminating the need for station desktop and server upgrades.

Marketron OnDemand offers stations the flexibility to determine the scope and scale of their solution. Broadcasters who wish to benefit from the revenue generating and productivity benefits of an enterprise-wide integrated system may deploy the solution to members of their sales, traffic, business and management teams. Stations seeking the utmost affordability may limit system use to the traffic and billing departments. Marketron OnDemand scales up or down to any budget.

“Marketron is pleased to bring the productivity and revenue benefits long-enjoyed by the largest radio broadcasters to the entire industry,” said Mike Jackson, CEO of Marketron International. “Marketron OnDemand was designed for stations and groups that previously had to choose between functionality and cost. We believe that every traffic director ought to have the tools that enable efficient and strategic inventory management and every station manager ought to be able to view real-time inventory and sales information. Marketron OnDemand enables us to deliver the best to everyone who wants it.”

Marketron OnDemand is available immediately.

THE VALUE OF CONNECTING THE BROADCAST ENTERPRISE
From proposal through traffic to billing, a station’s sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.

Marketron’s enterprise solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.

Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group from their desktop; sales managers can make informed approval decisions in seconds; traffic directors can manage available inventory more effectively because they have the most complete information.

Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.

ABOUT MARKETRON INTERNATIONAL
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron International has more than 250 employees, in five offices across North America. The company is headquartered in Burlingame, Calif. For more information, please visit www.marketron.com.