MARKETRON INTERNATIONAL APPOINTS BROADCAST & CABLE INDUSTRY VETERAN SCOTT HERMAN TO CABLE ACCOUNTS MANAGEMENT POST

Burlingame, California—March 23, 2004—Marketron International, Inc. (“Marketron”) today announced that it has appointed broadcast industry veteran Scott Herman to cable accounts manager. Herman joins Marketron from Strata, where he managed all accounts across the Midwest and Northeast. His background in media research, broadcast and cable spans more than 25 years, during which time he has managed sales for software providers and stations alike.

“Scott Herman’s proven leadership, strong relationships and industry expertise made his hire a clear-cut decision,” said Marketron Vice President of Sales Barry Bates. “His depth and breadth of experience will play a key role in expanding our Cable business. We’re enthusiastic about the addition of Scott Herman to the Marketron team and believe he’ll deliver outstanding value to our Cable clients and prospects.”

About Scott Herman
Scott Herman brings more than 25 years of experience in broadcast and cable sales, marketing, management, research and training. Over the past seven years, he was senior regional sales manager for STRATA Marketing, Inc. In this role, he led the sales of market research software to cable systems, radio stations, group owners, networks and program syndicators throughout the Midwest and Northeast United States. Prior to joining Strata, Scott served as president of The Resource Department, a broadcast management, sales and marketing consultancy. During his seven-year tenure, Scott also developed custom software for Arbitron. Previously, he managed sales for Arbitron, in Chicago, Dallas and the Mid-Atlantic. Scott’s additional experience includes sales management posts for several radio stations.

Scott Herman will manage nationwide sales of Marketron’s software for Cable research, proposal and sales. He will be based in Chicago, Illinois.

About Marketron
Marketron International is a leading provider of broadcast management solutions for the TV, Radio and Cable industries. Marketron’s fully integrated suite of sales, traffic and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron International has more than 250 employees, in five offices in North America. The company is headquartered in Burlingame, Calif. For more information, please visit www.marketron.com.