MARKETRON INTERNATIONAL INTRODUCES CORPORATE ANALYSIS SOLUTION FOR TV AND RADIO GROUPS

BCFM 2004, Atlanta—May 17, 2004—Marketron International today introduced Marketron Corporate Analysis for television and radio groups. This new application provides corporate managers with reporting and business intelligence on revenue and pacing across multiple stations. Executives benefit from improved accountability and faster, better decision-making.

Marketron Corporate Analysis integrates seamlessly with the station-level systems that manage all sales and traffic data. As a result, executives can analyze detailed revenue and pacing information for a single station, multiple stations or the entire group, all from their own desktop. Consolidated reports automatically extract data directly from any number of stations, providing managers with instantaneous access to detailed information on any combination of stations in the group.

Sophisticated data mapping and filtering tools enable users to evaluate and rank performance by multiple criteria including customizable categories (e.g. Automotive, Telecom and Fast Food), business type (e.g. National and Local) and revenue type (e.g. Political, NTR and Local Agency). Reporting consistency measures built into Marketron Corporate Analysis ensure that summary values are accurate. For example, group-wide advertiser reports account for variations in advertiser naming (e.g. Kentucky Fried Chicken vs. KFC) across multiple stations.

To assist broadcasters seeking compliance with Sarbanes-Oxley Section 404, which requires all publicly traded companies to attest to the accuracy of their financial results, Marketron offers SAS-70 auditing and certification of Marketron Corporate Analysis reporting. SAS-70 is an internationally recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA) to verify the effectiveness of financial reporting controls and processes.

“Top broadcasters have long selected Marketron for our proven ability to maximize revenue, optimize inventory and improve productivity,” said Kristen Fechner, SVP of Corporate Strategy and Development for Marketron International. “Our group clients are increasingly seeking ways to improve accountability and performance across all stations. To achieve these objectives, corporate managers need accurate information about revenue and inventory at their fingertips. Marketron Corporate Analysis, with its easy-to-use business intelligence tools and multi-station integration, delivers what no executive can get enough of: timely station data, relevant comparisons and practical insights.”

The Value of Connecting the Broadcast Enterprise
From proposal through traffic to billing, a station’s sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.

Marketron’s enterprise solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.

Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group from their desktop; sales managers can make informed approval decisions in seconds; traffic directors can manage available inventory more effectively because they have the most complete information.

Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Privately held, Marketron International has more than 250 employees, in five offices in North America. The company is headquartered in Burlingame, Calif. For more information, please visit www.marketron.com.