MARKETRON COMPLETES SAS-70 TYPE II CERTIFICATION

Burlingame, Calif.—January 11, 2005—Marketron International today announced that it has completed a SAS-70 (Statement on Auditing Standards No. 70) Type II audit of its application hosting service by an independent accounting firm. This certification can help Marketron Hosting clients and their auditors address the requirements of Sarbanes-Oxley. It also helps affirm that Marketron provides a consistent, reliable and secure operating environment to the more than 425 stations and 5,000 subscribers that utilize its hosting platform (a quarter of its total client base).

SAS-70 is an internationally recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA). A SAS-70 Type II audit analyzes a hosting service organization’s control over the information technology and processes that serve its clients. To comply with Sarbanes-Oxley mandates, public companies require SAS-70 Type II certification from their hosting service providers. In addition to offering compliance with federal regulations, a SAS-70 provides assurance to all of a service organization’s clients that the controls, processes and procedures evaluated are operating effectively.

“Marketron Hosting not only offers broadcasters secure remote access and centralization of station inventory and sales data without a costly IT investment, but it also simplifies compliance with Sarbanes-Oxley,” said Keith Winter, President and Chief Operating Officer for Marketron International. “This can translate into significant savings for any publicly traded broadcaster, as the auditing process is painstaking and extensive. For privately owned stations and groups, Marketron’s SAS-70 audit should serve as validation of the strength of our offering.’s initial survey results validate Marketron’s leadership, but more importantly, they demonstrate that our clients believe we deliver great value.”

Marketron Hosting: Fortune 100 IT for Every Station
Launched in 2000, Marketron Hosting currently serves more than 40 broadcast groups and 5,000 individual subscribers. It provides anytime, anywhere system access, enabling staff to work productively from any computer with an Internet connection. Implementations are fast and easy as there is no proprietary desktop software to install or update. Marketron Hosting’s enterprise-grade protections include best-in-class system hardware, expert IT maintenance, state-of-the-art data security and disaster recovery.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio and TV industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.