MARKETRON WINS SIX-YEAR CONTRACT FROM COX RADIO

Burlingame, Calif.—June 1, 2005—Marketron International today announced that it has won a six-year contract to provide traffic and billing solutions to the entire Cox Radio group. A longtime Marketron client, Cox Radio cited Marketron’s proven inventory optimization capabilities and industry leading client services as key factors in its decision to extend its relationship.

Cox Radio operates 78 stations in 18 markets. All stations will manage their advertising inventory and billing with the Marketron Radio Traffic software. The Marketron solution will provide integrated Sales, Traffic and Billing applications to Cox Radio’s general managers, general sales managers, account executives, traffic directors and business managers. By storing all station advertising data in a single system and creating electronic workflow between departments, the Marketron system enables better decision making and accountability.

“Marketron is honored to expand our partnership with Cox Radio,” said Mike Jackson, CEO of Marketron International. “Cox Radio’s decision to increase its investment in the Marketron solution validates the strength of our software and services. We are pleased to have earned Cox Radio’s confidence and look forward to delivering additional revenue and business benefits to the entire group.”

Marketron Radio: Connecting the Broadcast Enterprise

From proposal through traffic to billing, a station’s sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.

Marketron Radio enterprise solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.

Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group from their desktop; sales managers can make informed approval decisions in seconds; traffic directors can manage available inventory more effectively because they have the most complete information.

Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.