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MARKETRON INTERNATIONAL UPGRADES REP-PAK BROADCAST MANAGEMENT SOFTWARE FOR CANADIAN TV STATIONS

Release 1.04.02 Features Enhancements to Basic Data, Research, Sales and Reports Modules; Compatibility with Microsoft Windows 2003 Server and Windows XP

Toronto, Ontario—June 28, 2005—Marketron International today announced that it has upgraded its Rep-Pak broadcast management software for Canadian television stations. Marketron released this new version of the Rep-Pak software to its clients on April 21, 2005. It features enhancements to the Basic Data, Research, Sales and Reports Modules and adds compatibility for Microsoft Windows 2003 Server and Windows XP software.

Marketron’s Rep-Pak software helps Canadian television broadcasters manage their advertising sales process. Station account executives use the industry leading application to research, negotiate, manage and post advertising schedules. Rep-Pak is licensed by 80% of all private Canadian television stations.

Thorough testing was conducted for the Marketron Rep-Pak suite running on an Ingres database, on both the Microsoft Windows 2003 Server, and Windows XP operating systems.

“Marketron is committed to providing Canadian broadcasters with the best sales and research software available,” said Marketron International. “We place a high value on client feedback and this newest version of our software reflects that. Marketron Rep-Pak version 1.04.02 contains significant client-recommended enhancements and we’re already in discussions with our clients about our next product update.”

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

 

 


Susie Hedrick
Marketron International
Phone: +1.208.788.6840
E-mail: shedrick@marketron.com

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