MARKETRON WINS MULTI-YEAR CONTRACT FROM SAN DIEGO TV STATIONS

Burlingame, Calif.—September 13, 2005—Marketron International today announced that it has won a multi-year contract to provide sales, research and proposal solutions to two key television stations in the San Diego market: XETV and XUPN. These longtime Marketron clients cited Marketron’s functionality, proven performance and ease-of-use as key factors in their decision to select Marketron TV Sales.

XETV, a Fox affiliate, and XUPN, a UPN affiliate, both serve the San Diego market. For years, its sales teams have relied on the Marketron TV Sales solution to research, negotiate, manage and post advertising schedules.

“We’re pleased to renew our commitment to Marketron TV Sales,” said Kendall McMahon, Research Director of XETV and XUPN. “Our account executives love and know it, we can count on its performance and we’re looking forward to taking advantage of the new features that have been added to the system.”

“Marketron is proud to have won San Diego’s XETV and XUPN,” said Barry Bates, Vice President of Sales for Marketron International. “They join the vast majority of Marketron TV Sales clients who are renewing their commitment because no other solution can match our industry leading functionality, reliability and ease of use. With a series of great product enhancements in the pipeline for this year and next, Marketron is committed to making the industry’s best sales tools even better.”

Marketron TV: Connecting the Broadcast Enterprise
Marketron provides the best selling sales, research and proposal software for TV stations of all sizes. The company’s fully integrated suite of Sales, Traffic and Business Intelligence solutions automates a television station or group’s advertising-based workflow from proposal through billing. The suite helps stations negotiate and schedule spots, review inventory and bill advertisers and agencies.

From proposal through traffic to billing, a station’s sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.

Marketron TV enterprise solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.