Home Training and Support Hosting Systems Login TV and Radio Data Download WebAvails.com Site Map
Marketron International  
Corporate Information Products + Services News + Events Support + Training Contact Information
Press Releases Events
   

DEVONSHIRE RENEWS AGREEMENT WITH INDUSTRY LEADER MARKETRON INTERNATIONAL

Devonshire’s retail and service industry sales information provides key extension to Marketron’s TV Sales solution

Westerly, RI—November 29, 2005—Devonshire Associates Ltd., a leading supplier of geo-based econometric and demographic information products, has renewed its multi-year contract with Marketron International, the premier provider of integrated sales, traffic and business intelligence solutions to media companies.

The pact extends the existing relationship between the two companies for an additional three years. Devonshire supplies Marketron with precisely targeted data on retail and service industry sales in media markets nationwide. Marketron then uses that information to develop selling strategies for its scores of broadcasting clients.

“Our products are uniquely well-suited for Marketron International’s customers,” said John Rafferty, Devonshire’s president and CEO. “The level of detail we provide about the retail economic landscape allows media companies to peer into their markets with greater clarity.”

“Marketron’s television station clients are always looking to identify new sales opportunities and gain more knowledge about potential advertisers,” said Marketron Vice President of Sales Barry Bates. “Integrating Devonshire’s retail sales data into the Marketron TV Sales system gives account executives a quick and easy way to identify under-advertised categories and build a compelling case to win the business of these advertisers.”

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

 

 


Susie Hedrick
Marketron International
Phone: +1.208.788.6840
E-mail: shedrick@marketron.com

Copyright © Marketron International 2002-2008 Privacy Policy