MARKETRON WINS MULTI-YEAR GROUP CONTRACT FROM BAHAKEL

Burlingame, CA—December 19, 2006—Marketron International today announced that it has won a multi-year contract to provide television research and sales solutions to all Bahakel Communications television stations. Bahakel cited Marketron’s industry leading technology, hosting platform and outstanding customer service as key factors in its decision to extend its relationship.

Bahakel owns six television stations in the southeastern United States, all of which use Marketron’s software to research, negotiate, manage and post advertising schedules.

“Renewing our Marketron TV Sales contract was an easy decision,” said said Jim Babb, Executive Vice President/TV at Bahakel. “We consistently get great service, great software and great results from Marketron. We’re very excited by what we’ve seen of the forthcoming version of TV Sales; it adds lots of fantastic new features, is easy to use, provides the functionality we want, and we can count on its reliability.”

Bahakel will utilize Marketron’s hosting platform, which was launched in 2000 and currently serves more than 40 broadcast groups and 6,500 individual subscribers. Marketron Hosting provides anytime, anywhere access to inventory management applications and data, enabling staff to work productively from any computer with an Internet connection. Implementations are fast and easy as there is no proprietary desktop software to install or update.

Marketron Hosting’s enterprise-grade protections include best-in-class system hardware, expert IT maintenance, top-shelf data security and disaster recovery. Bahakel will save on hardware costs as Marketron’s hosting center bears the data processing and storage burdens, eliminating the need for station desktop and server upgrades.

“I’m thrilled that Bahakel is continuing their relationship with Marketron for all of their television stations,” said Dan Havens, Vice President of Sales for Marketron International. “No other TV Sales solution today can match Marketron’s industry leading functionality, reliability and ease of use. Our new avails/proposals system, Flight Plan Series 7, will clearly exceed the Bahakel requirements for years to come. We are pleased to have earned their confidence and look forward to delivering additional revenue and business benefits to the entire group.”

As the largest provider of television research and sales software in the US, Marketron continues to deliver the best selling sales, research and proposal software to TV stations of all sizes. The company’s fully integrated suite of Sales, Traffic and Business Intelligence solutions reduces redundant tasks and provides electronic workflow between departments. Marketron systems are designed to help broadcasters monetize and manage their inventory across multiple channels, stations and media.

About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron’s fully integrated suite of Sales, Traffic, Finance and Business Intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.