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MARKETRON BROADCAST SOLUTIONS WINS GROUP CONTRACT FROM NEW NORTHWEST BROADCASTERS

Hailey, ID (October 10, 2007) – Marketron Broadcast Solutions announced today that it has won a multi-year contract to provide broadcast management solutions to New Northwest Broadcasters (NNB). Operating 36 stations in the Pacific Northwest, NNB cites the strength of Marketron’s technology solutions as the key to making this deal. “We have placed great importance on selecting a partner that can provide us with technical solutions to improve our operational efficiency,” said Trila Bumstead, NNB CFO, “Marketron has proven that they understand our business and have the strength and ability to deliver the best products for our enterprise."

“We are extremely happy that we will continue our relationship with NNB,” said Marketron CEO, Pete D’Acosta. “Because of our recent company merger, we were able to offer them the perfect product to acheive their business goals. We look forward to delivering additional benefits to their organization.” All NNB radio stations will manage their advertising inventory and billing with the Marketron Traffic software.

About Marketron Broadcast Solutions

Marketron Broadcast Solutions www.marketron.com is the leading provider of management solutions for the broadcast industry. Marketron's sales, traffic, finance and business intelligence solutions automate workflow and enable groups to optimize inventory and increase revenue. Marketron software products are the most widely-used traffic and billing systems in the world. Marketron's primary business system software products include Marketron TrafficTM, DeltaFlexTM, Visual TrafficTM and Control TowerTM.

Marketron Broadcast Solutions is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.

For additional information, please contact Susie Hedrick at shedrick@marketron.com , 208.788.6840.

 

 


Susie Hedrick
Marketron International
Phone: +1.208.788.6840
E-mail: shedrick@marketron.com

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