Marketron Business Intelligence Overview

The Marketron Business Intelligence solution provides local, regional and corporate executives with the timely sales and inventory information required to develop and implement effective business strategies.

A powerful reporting engine analyzes real-time Marketron Sales and Traffic data to offer critical insights from the most current information. Marketron Business Intelligence reports are exceedingly easy to create and customize, enabling managers with even minimal computer experience to quickly poll and evaluate areas of interest.

Marketron Business Intelligence offers the following features and benefits:

• Instant visualization of key data provides executives with the information necessary to make decisions that maximize profitability.
  
  
• Consolidated reports automatically extract data directly from any number of Marketron Radio station locations, providing managers with timely information across multiple stations, markets or regions.
  
  
• Historical comparisons of booked business, budget and forecast information enable stations to increase market share with strategic development of repeat and new business.
  
  
• Comparative analysis of performance against pre-defined objectives enables managers to motivate and reward employees for maximum effect on revenue.
  
  
• Customizable reports provide managers with the exact information needed and nothing more, enabling the most efficient and effective decision-making.