Marketron Business Intelligence Overview

Marketron Business Intelligence provides custom technology strategies to help Marketron International customers maximize their investment. Our team of consultants combines years of solutions implementation and customization expertise with a "hands on" approach to understanding a client's distinct challenges, resulting in business solutions that cater to specific needs.

Marketron Business Intelligence begins each engagement by conducting a detailed needs analysis to evaluate current technical capabilities and make recommendations for a tailored implementation strategy. We provide the full spectrum of planning and technology services including application installation, network, performance and security architecture services.

Common areas of focus include the following:

• Application server installation and network integration: Marketron's Microsoft-certified engineers assist your IT staff with building, configuring and integrating our client/server systems with your network. We provide comprehensive application support training sessions to ensure a successful rollout to each desktop.
  
  
• Disaster recovery and fail-over solutions: Marketron Business Intelligence creates custom solutions to provide a high-level of system fail-over processes, system redundancy solutions and disaster recovery capabilities.
  
  
• Citrix implementations: Marketron's Citrix engineers assist and educate your IT staff on how to centrally manage Marketron applications through a single server solution to simplify large-scale deployments or enable remote access via the Internet or a WAN.
  
  
• Infrastructure and WAN analysis: To support large-scale application deployments, Marketron Business Intelligence conducts on-site evaluations of client infrastructure including LAN analysis, system design, pilot testing, production system build, project management as well as rollout and support strategies.
  
  
• Enterprise-level contract management: Marketron Business Intelligence creates custom solutions to enable electronic distribution of contracts from the corporate office directly into the Marketron Traffic system at each local station. This solution also allows broadcasters to consolidate multiple billings from different markets into one invoice.
  
  
• Business Intelligence reporting system implementation: Marketron Business Intelligence helps broadcasters to create web-accessible, real-time sales and financial reports from both client/server and HSP platforms. This service incorporates the four most requested features in an executive-level reporting tool: ease-of-use, flexibility, security and power. System users can create reports, perform their own corporate, regional or local station analysis and share reports for more informed business decision-making.