Marketron Radio Sales

The Marketron Radio Sales solution combines all of the critical functionality required for radio sales professionals to research, negotiate and schedule advertising spots at the best possible value. Salespeople are empowered to maximize revenue with comprehensive, up-to-the-minute inventory information and streamlined approvals. By providing detailed analyses of salesperson and station performance, Marketron Radio Sales enables managers to optimize inventory and rates effectively.

Marketron Radio Sales offers the following features and benefits:

• Automated inventory analysis maximizes station revenue by automatically calculating optimal spot pricing, sell-out levels and placement when salespeople prepare proposals and avails.
  
  
• Integration with Marketron Radio Traffic enables stations to automate the approval process, minimize data entry and streamline communication between station sales, traffic and billing departments, thereby reducing errors and increasing productivity.
  
  
• Real-time yield management automatically accounts for sell-out fluctuations affecting available inventory by daypart week over week. Budget and demand-driven rate cards are applied automatically, providing salespeople with optimal, up-to-the-second pricing.
  
  
• Strategic interface for research data enables salespeople to present the value of their inventory by easily incorporating independent market research into avails and proposals with easy-to-use charting and graphing tools. Marketron International works with leading research provider Arbitron, making it possible for our customers to leverage research data when negotiating with advertisers. For a detailed list of our partnerships, please visit the Marketron International partner page.
  
  
• Sales activity reports track new revenue, cancellations and contract revisions by salesperson to give managers a complete picture of individual performance.
  
  
• Pacing reports by individual salesperson, revenue type and location (local, regional and national) track performance and compare progress against last year's data, enabling sales managers to identify problems early and adjust sales strategies appropriately.