Marketron Radio Traffic

The Marketron Radio Traffic solution manages all station spot scheduling and billing via a single, intuitive interface. It automates workflow, electronically tracks contract data and revisions and provides detailed spot information to improve productivity. Moreover, its sophisticated planning and scheduling technologies enable the traffic department to actively enhance revenue and reduce makegoods.

Marketron Radio Traffic offers the following features and benefits:

• Streamlined order processing reduces data entry errors and eliminates communication lapses. With a single database, all traffic processes such as assigning approvals, conversion to contract, spot scheduling and generation of invoices, are completed electronically.
  
  
• Advanced inventory controls enable traffic managers to easily review inventory and manipulate spot placement so as to maximize revenue and reduce makegoods. Through powerful inventory query features, traffic managers can quickly identify and reschedule lower rate spots to accommodate higher paying advertisers.
  
  
• Integration with Marketron Radio Sales enables stations to automate the approval process, minimize data entry and streamline communication between station sales, traffic and billing departments, thereby reducing errors and increasing productivity.
  
  
• Multi-market and multi-station capabilities enable large station groups to easily manage the scheduling and billing of advertising orders across multiple stations via one central location. Multiple station contracts are handled seamlessly from order entry through to single invoice billing.
  
  
• Automated reporting for station management provides up-to-the-minute, custom reports, enabling station management to monitor progress and make immediate corrections to maximize revenue. Review of station revenue streams and inventory sales allows corporate management to accurately design group-wide or regional goals. A more accurate assessment of station performance translates into stronger forecasting and planning capabilities on the part of station group management.