Marketron TV REP-PAK

Marketron TV REP-PAK is a multi-market sales solution designed specifically for Canadian and other International television broadcasters. It integrates research, sales analysis, reporting and presentation in a single, easy-to-use interface and automates the process across multiple markets and stations to maximize sales.

Marketron TV REP-PAK offers the following features and benefits:

• Automated inventory analysis maximizes station revenue by advising salespeople of current availability positions as they create campaigns and prepare sales submissions.
  
  
• Sophisticated schedule planning capabilities provide salespeople with detailed inventory information in an easy-to-navigate interface to maximize advance, cross-group and multiple week booking.
  
  
• Advanced sales submission capabilities empower salespeople to rapidly develop the most competitive and persuasive proposals. Customizable presentation formats allow salespeople to easily tailor submissions to advertisers. Automated processing ensures accuracy and speed. Marketron TV REP-PAK supports single or multiple market sales scenarios as well as Network and Specialty Television Station sales.
  
  
• Automated bookings and contracts incorporate information from sales submission to minimize data entry, allowing salespeople to focus on selling and improving accuracy.
  
  
• Integration with Marketron TV Traffic enables stations to automate the approval process, minimize data entry and streamline communication between station sales, traffic and billing departments, thereby reducing errors and cycle time.
  
  
• Strategic interface for research data enable salespeople to underscore the value of their inventory by easily incorporating independent market research into avails and proposals. Marketron TV REP-PAK analyzes research data, creates projections and provides customizable reports for individual spots, rotations or packages that can be printed or downloaded. For a detailed list of our partnerships, please visit the Marketron International partner page.
  
  
• Proposals via e-mail give salespeople the ability to send avails to any media buyer in North America via the Internet, speeding the negotiation process and reducing errors caused by miscommunication.
  
  
• Sales activity reports give managers a complete picture of company, office and individual salesperson performance. Easy-to-read reports show up-to-the-minute results for critical sales categories such as new revenue, pending proposals and sales efficiencies by company, office, salesperson, agency and advertiser.
  
  
• Pacing reports evaluate company, office, individual salesperson and revenue performance against current year goals as well as last year's results, enabling sales managers to identify problems early and adjust sales strategies appropriately.
  
  
• Thorough testing has been conducted for the Marketron Rep-Pak suite running on an Ingres database for both the Microsoft Windows 2003 Server and Windows XP operating systems.