Marketron TV Traffic

The Marketron TV Traffic solution manages all station ad scheduling, inventory management, log production and billing via a single, intuitive business system. It automates workflow, eliminates redundant data entry and provides interactive, detailed information to improve productivity. Moreover, its sophisticated planning and scheduling technologies enable the traffic department to actively enhance revenue and reduce makegoods.

Marketron TV Traffic offers the following features and benefits:

• Integration with Marketron TV Sales streamlines order processing. With a single database, all processes such as assigning approvals, converting orders to contract, scheduling spots and generating invoices, are completed electronically thereby reducing data entry errors and increasing productivity.
  
  
• Sophisticated scheduling capabilities provide traffic managers with detailed inventory information in an easy-to-navigate interface to maximize advanced scheduling.
  
  
• Advanced inventory controls enable stations to easily review inventory, change spot placement and view conflicts or contract violations to exploit inventory opportunities, maximize revenue and reduce makegoods. Drag and drop log editing allows for streamlined spot moves. Through powerful inventory query features, stations can quickly identify and reschedule lower rate spots to accommodate higher paying advertisers.
  
  
• Complete media management tools including rotations by station, contract and line, provide stations with the ability to meet the needs of the agency copy instructions with ease.
  
  
• Multi-market and multi-station capabilities enable large station groups to easily manage the scheduling and billing of advertising orders across multiple stations via one central location.
  
  
• Automated reporting for station management provides up-to-the-minute, custom reports. Station management can monitor progress and make immediate corrections to maximize revenue. Review of station revenue streams and inventory sales allows corporate management to accurately design group-wide or regional goals. A more accurate assessment of station performance translates into stronger forecasting and planning capabilities on the part of station group management.
  
  
• Electronic invoicing enables stations to bill advertisers more quickly and more accurately, providing Agencies with as-run information in a more timely fashion.