Revenue Builder

Marketron Revenue Builder is an enterprise application that significantly improves radio’s ability to sell and manage comprehensive cross-media advertising campaigns. Radio is one of the most powerful promotional mediums in the world, reaching 92 percent of U.S. consumers each week. Combine this phenomenal reach with new online opportunities and radio will gain a share of the $15 billion and growing Internet advertising spend that will require sales, organization and delivery tools to effectively manage this growth.

Key Benefits

• Market-changing application. Revenue Builder is an innovative application that eliminates complex and labor intensive processes for radio organizations. It enables stations to define, track and manage cross-platform inventory from sales through billing in the same way that they manage their traditional broadcast business.
• Drive top-line revenue goals. Revenue Builder drives revenue growth by enabling radio organizations to manage all aspects of online and non-airtime advertising through a single, unified solution that is fully integrated with their business operating system, Marketron Traffic.
• Increase operational efficiencies. Current processes for selling and tracking non-airtime sales take at least four times the effort to execute than traditional airtime sales. This labor cost and complexity can cripple your organization, reducing growth and eliminating profits. Marketron Revenue Builder supplies guided but flexible sales processes for selling non-airtime inventory through a single system, from sales through invoicing and receivables.

Key Features

• Comprehensive revenue reporting. Understand the complete picture of your station or group revenue. Report by entire campaign or by different categories that you have defined. Your data is secure and easy to access in both detailed and summary reports.
• On-screen inventory reporting. Levels of available inventory and sellout percentages are presented in easy-to-understand reports. Pricing recommendations can be updated based on availability, giving you the control needed to meet your revenue goals.
• Production information. Include production details on your orders for any type of NTR advertising. Communicate the creative instructions for your ads in an easy-to-use interface with reports that can be emailed to or accessed by your interactive team. Our process eliminates the need for duplicated work and ensures that your ads run as ordered.
• Flexible billing options. Revenue Builder allows you to select billing options for your inventory and to record proof-of-performance data on your invoices. Send one combined invoice or separate the non-airtime elements. Revenue Builder makes it simple for your station to invoice and sell by impressions, items, events, actions or by any custom billing option.
• Internet sales features. Whether you are selling podcasts, pre-rolls, banners, mobile texts or leaderboards, Revenue Builder is easy to use and easy to understand. A streamlined entry process populates many of the line details with management-established information for quick and accurate entry. Revenue Builder is fully integrated with your Marketron Traffic application, further reducing the labor associated with new media sales.
• Flexible inventory definition. Revenue Builder’s secure setup area allows you to define the inventory categories and types available to sell. The setup module also allows management to specify the selling attributes for each item, increasing efficiency and accuracy of order entry.
• Customize for your station. Because we understand that there are a variety of strategies at work in our industry, we built Revenue Builder to grow with your organization. Choose fields and functions that you want available on your orders and modify your order templates at any time.
• Integrated with leading media applications. Schedule and deliver Internet radio advertising and add necessary performance data to Marketron invoices through our tightly integrated solution with leading media applications, including Ando Media’s AdInjector™.