TV Prebuy

Marketron supports local television markets by supplying research and proposal solutions that help stations target their key audiences and create effective spot and digital campaigns for their advertisers and agencies. Through Marketron's full featured TvSCAN solution, stations create and electronically deliver proposals within minutes. The seamless interface among avails, proposals and orders makes it simple to create a proposal and send it directly into a traffic system.

Services

TvSCAN
Premier suite of sales and research solutions for media clients conducting business locally, nationally and digitally. TvSCAN offers all of the elements needed to research and sell through a single application, simplifying operations for a station's sales team.
Market Analysis
Competitive reporting solution that leverages a combination of Kantar Media and Nielsen measurement data to deliver competitive reporting by advertiser, product and brand.
Rep-Pak
Solution created for the TV sales departments of media organizations committed to providing the data and tools they need to respond promptly and accurately to agency requests.
Marketron Engage
Solution enabling secure electronic document exchange and fully auditable online negotiations between media buyer and sellers.

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