Visual Traffic
Visual Traffic is a complete traffic and billing solution designed to operate in the small- and medium-market radio environment. In this setting, time is of the essence. Visual Traffic’s innovative approach to traffic makes it easy to learn and provides streamlined processes to get the job done quickly and easily.Visual Traffic can accommodate dozens of stations at a single location with a single database. If you have multiple stations across several small or medium markets, one staffer at a central location can handle traffic, billing and reporting for them all.
Key Benefits
- Time-saving measures. In small and medium markets, there are often very few people handling a large variety of daily tasks. That’s why we built Visual Traffic with an extra emphasis on traffic efficiency. We know you’re doing more with less, so Visual Traffic makes it easy to set up automated reports and order entry, import orders electronically and even print invoices.
- Easy access. You can access Visual Traffic’s traffic and billing program right from the main menu. So if only one or two people handle your daily tasks—order entry, logs, billing, accounts receivable and reporting—they’ll have everything they need at their fingertips. And it all comes equipped with security that you control.
- Multi-station capabilities and security. When multiple stations share a database, you can keep their communications private from anyone else who isn’t authorized—even if they have access to the database too.
Key Features
- Invoice print wizard. Streamline month-end billing functions with this unique and useful tool. Print and collate invoices, statements and co-op scripts and cut out much of the manual labor typically associated with month-end. The invoice print wizard lets users bill for either one station or all stations and lets users customize the look of invoices and statements.
- Scheduled reports. Automatically generate frequently-used reports. Schedule favorite reports to generate on a recurring basis, and then automatically email them to any recipient. This allows the traffic department or sales team to focus on the work at hand, eliminating the need to manually run daily, weekly or monthly reports.
- Report center. Visual Traffic’s report center includes a wide variety of commonly used reports such as sales, accounting, log, copy, month-end and inventory reports. Each report offers various grouping and filtering options so it can be customized to fit users’ needs.
- Security. Visual Traffic’s security module allows users to tailor the level of security required at their stations. Secure one station or clusters of stations, order entry, logs, AR, setup features, even specific reports.
- Order entry. Advertiser defaults and order defaults streamline the order entry process so it’s easy and flexible. Several order types are also available: regular per spot schedules, multi-week orders, non-spot billing, package billing, tops and tails, TAP plans and filler.
- Automation export/import. Visual Traffic is tightly integrated with the radio industry’s leading automation systems. Export the traffic log to automation systems with ease. After the spots air, import the automation file back into Visual Traffic for log reconciliation.
- Dynamic log scheduling. As orders are entered and saved into Visual Traffic, spots are scheduled and begin flowing to online log days. You set the number of log days. Because the logs are “live,” it is not necessary to generate program logs in Visual Traffic. You’ll slash time spent editing the log.
- Log templates. Visual Traffic allows for an unlimited number of log templates for each station. Whether using new or holiday templates or merging special event templates onto log days, it’s easy to accommodate last-minute programming changes. This flexibility, in conjunction with the dynamic log scheduler, gives you the opportunity to plan for holidays or clock changes.
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